AT EXPO
become an exhibitor
Put Your Brand in Front of Thousands of ATs
The AT Expo is the world’s largest showcase of products and services for athletic training and the most direct line to the people shaping the field.
Reach thousands of athletic trainers, decision-makers, and industry leaders in just two days on the expo floor.
who you'll reach
NATA 2026 brings the entire profession to Philadelphia, and the AT Expo places your brand in the middle of it all.
4,000+ athletic trainers: highly qualified, multi-skilled healthcare professionals who provide emergency and preventative care, treatment and rehabilitation, and clinical evaluation and diagnosis as part of collaborative healthcare teams. They work everywhere from professional sports teams to hospitals, military bases, performing arts companies, corporate workplaces, and beyond.
Plus the people who shape the field: program directors, athletic directors, educators, innovators, and association leaders.
why exhibit at the at expo
Meaningful Face Time
Two full days on the floor for hands-on demos, product feedback and the kind of relationship-building that turns a booth visit into a long-term partnership.
The Largest Showcase in the Profession
With 250+ exhibiting companies and thousands of ATs walking the floor, the AT Expo is the single biggest gathering of the athletic training industry — and the most efficient way to reach it.
Unopposed Expo Time
Each day of the expo includes time blocks where no education sessions are running. That means real foot traffic, real conversations, and real attention on your booth.
booth pricing
$17.95 per square foot for orders placed on or before March 6, 2026
$19.95 per square foot for orders placed after March 6, 2026
Footprint Discounts
The bigger your footprint, the bigger your savings.
5% off: 400-599 square foot booth
10% off: 600-899 square foot booth
15% off: 900+ square foot booth
key dates
Saturday, June 27 1 p.m. to 5 p.m. (large islands with prior approval)
Sunday, June 28 8 a.m. to 5 p.m.
Monday, June 29 8 a.m. to 8 p.m.
Tuesday, June 30 9 a.m. – 5 p.m.
Wednesday, July 1 9 a.m. – 5 p.m.
Tuesday, June 30 9 a.m. – 10 a.m. and 12:20 p.m. – 1:15 p.m.
Wednesday, July 1 11:20 a.m. – 12:45 p.m.
Wednesday, July 1 5 p.m. – 8 p.m.
Thursday, July 2 8 a.m. – 5 p.m.
Pennsylvania Convention Center, Hall A
1101 Arch St., Philadelphia, PA 19107
maximize your presence
A booth gets you on the floor. Sponsorships get you noticed.
Stand out, drive traffic, and make sure attendees know exactly where to find you. With 250+ exhibitors competing for attention, the right advertising opportunities can be the difference between a busy booth and a quiet one.
Bonus: Every $5,000 in sponsorship spend earns you an additional priority point toward booth selection for next year’s expo.
ready to apply?
Your booth’s waiting.
Whether you still have questions or are ready to commit, we’re here to help. Submit your info and our team will reach out to walk you through next steps.